TROY, Mich.–(BUSINESS WIRE)–Whether it be on Facebook, Instagram, YouTube or online retailer websites, kitchen and laundry appliance manufacturers must stay connected to their customer base online, according to the J.D. Power 2020 Kitchen and Laundry Appliance Satisfaction Studies,SM released today.
“Unsatisfied kitchen and laundry appliance customers have a tendency to be more vocal about their experiences, especially online, than those who are satisfied,” said Christina Cooley, At Home intelligence lead at J.D. Power. “It is imperative that manufacturers are creating an ecosystem for their customers where shoppers and purchasers can access educational video tutorials and customer testimonials to offset the negative reviews online shoppers are seeing. The more customers are educated on product features, the easier it will be for them to use the products effectively and efficiently, therefore increasing satisfaction.”
The Kitchen Appliance Satisfaction Study and the Laundry Appliance Satisfaction Study, now