Consumers Turn to Digital for Home Improvement Inspiration and Research

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Social, mobile key digital channels for home improvement advice

January 21, 2014

For brands and retailers in the home improvement sector, ecommerce was not an option in the initial phase of digital commerce, but improving technology and shifting consumer behaviors are changing that, according to a new eMarketer report, “Home Improvement: The Digital Tool Kit Inspires Do-It-Yourselfers.”

Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly. But digital channels play an important role in the research, planning and shopping phases of home improvement—wherever and however a final sale occurs. As in almost every vertical, the path to purchase is increasingly an amalgam of digital and real-world experiences.

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Over one-third of homeowners start their home improvement projects online, according to Zillow, a real estate website. In its winter 2013 survey

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Kitchen design, decor, photos, pictures, ideas, inspiration, paint colors and remodel

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White and gold kitchen with a blue island featuring a brushed gold gooseneck faucet illuminated by a set of Suzanne Kasler Morris Lanterns and sophisticated white and gold counter stools.

Kitchen Studio of Glen Ellyn

Suzanne Kasler Morris Lantern illuminates and adorns a glossy blue island completed with white and gold stools in a transitional kitchen design.

Kitchen Studio of Glen Ellyn

Glossy blue kitchen island with brass pulls in the white kitchen showcasing light gray honed marble countertops white shaker cabinets mixed metal backsplash tiles.

Kitchen Studio of Glen Ellyn

White and gold marble diamond pattern backsplash tiles surround white subway tiles at a cooktop designed with a wolf range and a white wood vent hood.

Kitchen Studio of Glen Ellyn

White kitchen cabinets contrasted with gray walls in a transitional updated kitchen boasting a light gray honed marble countertop and white shake cabinets with brass pulls.

Kitchen Studio

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Kitchen design ideas, inspiration & pictures l homify

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When it comes to home design, the kitchen is often one of the rooms that draws the most attention – it’s the space we usually award with the most consideration. The precision taken by many in designing this multifunctional room might seem a little extreme, but it makes sense when we consider that the space is not only used as prescribed, for cooking, but also for storage, eating and in many cases – socialising. 

Whether your kitchen is tucked into a corner of no more than two square metres, hiding inside a cupboard, spanning the entire wall of your combined living space or dominating the entire lower floor of your house, there are many considerations to take when it comes to design.
From choosing a theme, a style, materials and more, there’s no rule book to travel from A-Z in crafting this space; it’s all about determining what appeals to

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Garden design ideas, inspiration & pictures

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While the benefits of gardens or green-spaces within our homes are broadly understood, the fear of maintenance and upkeep often leads us to shying away from creating something beautiful. Many of us actually love the idea of heading outside and getting our hands dirty, but as time rarely permits for such activities, the garden and all associated with it is usually thrown on the backburner. 

Simply taking care of a pot-plant can be enough for most of us. Here we’re taking a look at some of the most common questions relating to garden design and how you should approach is, so that you can get a sense of the steps to follow and how to implement the ideas that you have. 

How do I get started with garden design?

Whether you have a dream garden in mind or not, it’s important to remember that as with all rooms, sticking to

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Kitchen Design Ideas, Pictures, Decor and Inspiration

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20 Corner Cabinet Ideas That Optimize Your Kitchen Space
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20 Corner Cabinet Ideas That Optimize Your Kitchen Space

Corners are problematic, especially in kitchens where functionality and space-efficiency are crucial. We’ve identified this problem a long long time ago so by now we’ve come up with some pretty great ways to deal with it, a lot of them having to do with corner kitchen cabinets. Curious to find out how you too can…

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Guide To Choosing The Right Kitchen Counter Stools
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Guide To Choosing The Right Kitchen Counter Stools

A lot of kitchens include islands that double as bars or breakfast tables. But deciding whether or not you want a kitchen island is not the only difficult part. Once that is done you need to focus on choosing the right kitchen counter stools so that they coordinate well with the décor and design while…

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Kitchen Storage Tips And Ideas That Can Make A Difference
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Kitchen Storage Tips And Ideas That Can Make A Difference

Ah…storage…the one thing

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Bathroom design ideas, inspiration & pictures l homify

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The style of bathroom that you choose will depend not only on the size of the room you have to work with, but also on the colours, tones and themes that appeal to you personally. Generally speaking, there are six styles (we take a closer look at these below) that we recommend choosing from, however there is also the possibility of mixing and matching to create the ultimate space that reflects your personal taste to a tee. The broad categories are modern, classic, eclectic, Scandinavian, rustic and country and with homify you can find countless examples in each category, to help you get a better idea of the styles that you actually like and how you might implement them into your own bathroom. 

Each style has key features that make it unique or noteworthy, Scandinavian bathrooms are, for example, defined by use of light wood tones and white finishes, while

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16 Best Garden Ideas for Inspiration

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Elaborate, practical and simple garden ideas are in no short supply thanks to an increasing number of green thumb gardeners seeking tips and advice to perfect their outdoor space. 

While we love having access to all the epic landscaping ideas and garden design pictures out there, we know how overwhelming it can be.

Manicured hedge maze in garden design

Want a wow-factor garden idea? Try a hedge hedge maze like this one. Picture: realestate.com.au/buy

We spoke to four experts of beautiful home garden design in the hope to reign it in and share some of the tips, tricks and best-ever garden ideas they recommend. 

Discover garden design ideas with pebbles and pavers for your hard landscaping.

1. Vertical gardens

“If your garden is tight on space, a vertical garden is a great way to transform a dull wall into a bright growing space that brings colour and life into your small garden,” says Bunnings’ garden decor

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Kitchen ideas, designs, trends, pictures and inspiration for 2019

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Kitchens are the most hard-working room in the home. In many modern households they are so much more than a place to cook and clean. They’re the hub of the house, where people come together to eat, relax and socialise.

With all these different jobs to perform, getting the right kitchen design is essential. Kitchens must, of course, be practical, but with an ever-increasing range of kitchen cabinets, kitchen appliances, kitchen worktops and kitchen accessories to choose from, they can also be a stylish space that reflects your personality.

How to design your dream kitchen

People use their kitchen in different ways depending on the amount of space they have to play with and their individual lifestyle. However, there are a few basic guidelines that apply to any kitchen design and will provide the groundwork for designing the perfect kitchen.

Begin by separating your kitchen into different zones for cooking

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Garden ideas, designs and inspiration

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A garden, terrace, balcony or any outdoor space is somewhere to be treasured. It’s wonderful to be able to wander directly outside from your home, without the need to be suitably dressed for the real world, cup of coffee in hand. A garden lets you spend time outside in your very own sanctuary that you and other members of your household can enjoy exactly as you want to.

Whether you want to relax on your own first thing in the morning at breakfast, have somewhere for your children to play and run around, or host large-scale al-fresco dinner parties , a garden is a special place. The green fingered among you may also want to express your inner Alan Titchmarsh with beautiful arrangements of flowers, or even aspire to self-suffiency by growing your own vegetables.

Turn your garden into extra living space Gardens are often neglected spaces because many people

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Kitchen design ideas, inspiration & pictures

frank lampard

What elements should I consider for designing my kitchen?

There are a lot of factors that you need to consider when you plan to design a new kitchen or remodel it. A kitchen is often the hub of the home, so it is very important to get it right, otherwise, it is heartbreaking. Kitchen remodelling needs more thought than picking a few colours and materials. There are many factors that you need to consider such as

Your Budget:  You need to decide on a maximum budget for the project and choose crucial elements such as flooring, kitchen cabinets and countertops before you select anything else. If you need to keep costs down, perhaps you can retain the current kitchen layout and replace the cabinet doors, fixtures and fittings. You also need to plan whether you’ll do the work yourself or need to hire an interior designer who can help you

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